This element is a brief summary, the entire contents of a business plan, both related to business objectives, business strategy, general description of business, marketing plans, production plans, financial plans, human resource plans, and business risks in the future.
General description of business
This element describes the vision and mission, along with a business carried on goods and services produced, objectives, strategies and achievements. Picture of the company’s current position, and future, the target market, competitive advantage, business location, core management, establishment, management concepts that run and so forth
Marketing plan
This element describes the chosen market share and marketing mix and promotion that made the company to meet the needs and desires of consumers, sales budgets, pricing strategy, distribution strategy is implemented and so forth.
Analysis of competition
This element describes the strength of the company against business competitors, strengths, and weaknesses of competitors.
Production plan
This element describes the production process, how the company maintain quality of the product, how companies obtain supplies of raw materials, goods and services, consideration of factory site selection, production and budget is very important especially for companies engaged in manufacturing.
The financial plan
This element describes the financial projections that show the profit expectations, projections of financial statements, cash flow projections, break-even point, capital requirements, and projected return on investment.
Human resources plan
This element describes the personnel required both in terms of number and the knowledge, skills and abilities needed in running the company.
Key risks facing
This element describes the risk faced by business in the future with anticipation of the company to address these risks. Business plans are usually made up between 25-50 pages.
Business plans that are too short, often not able to provide an adequate picture of the business. Similarly, a too long, has probably not been used or not readable. In the preparation of business plans, entrepreneurs must consider the basic elements of a business plan as mentioned above as a starting point to structure and should be modified as needed based on existing conditions. So the business plan can actually be used as a road map to business success is built